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Absolute Flooring and Design
Hardwood Flooring

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Beautiful Hardwood Floors in The Greater Grand Rapids Area

Solid and engineered hardwood from Mirage, Lauzon, Mercier and more - installed by certified The Greater Grand Rapids Area craftsmen who treat your home like ours.

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Hardwood flooring specialists in The Greater Grand Rapids Area

Hardwood is where Absolute Flooring and Design started, and it's still what we're best known for across The Greater Grand Rapids Area. We supply and install solid hardwood, engineered hardwood, and custom parquet from the major mills, and because we buy direct, you get real pricing instead of a big-box retail markup.

Our own crew handles every step - removal, subfloor leveling, installation, staining, and finishing - so there's one team and one warranty behind the whole job. If your existing floors just need new life instead of a full tear-out, take a look at our hardwood refinishing page.

Hardwood flooring specialists in The Greater Grand Rapids Area

Solid vs. engineered - how to choose

Both are real wood. The difference is how the board is built, and which one is right for you depends a lot on your subfloor and on West Michigan's swing between humid summers and dry winter heat.

  • Solid hardwood - a 3/4" plank of 100% wood, nailed down, refinishable 5-7 times over its lifetime. Best on plywood subfloors, main and upper levels.
  • Engineered hardwood - a real wood top layer on a stable plywood core that doesn't expand or contract with our humidity swings. Best over concrete, below grade, and with radiant heat.
  • Wide planks (5"-7") - a modern look, available in both solid and engineered builds.
  • Parquet patterns - chevron, herringbone, and custom inlays, available in solid or engineered.
Solid vs. engineered - how to choose

Special Financing Available*

*Subject to credit approval. Minimum monthly payments required. See design consultant for details.

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Wood species and stain colors

Red and white oak make up most of what we install - they're durable, take stain beautifully, and age gracefully in a busy household. Maple offers a cleaner, more uniform grain. Hickory is the hardest domestic species and holds up well to active families and dogs. Walnut brings a richer, darker tone for a more formal room.

Stain options range from natural blonde and whitewashed to grey, fumed, and dark espresso. We bring sample boards to your free estimate so you can see the actual stain on the actual wood in your actual light, not a printed swatch.

Wood species and stain colors

Installation, and refinishing when that's the better call

We install nail-down, glue-down, and floating hardwood depending on what your subfloor allows. Every job includes moisture testing, subfloor leveling, baseboard removal and reinstall, and full disposal of the old flooring - the same floor demolition and prep work we do ahead of any new floor. If your current hardwood is dull or scratched rather than damaged, our refinishing crew offers dustless sanding and water-based polyurethane finishes that cure in days, not weeks.

Installation, and refinishing when that's the better call

Hardwood Flooring - frequently asked questions

Most whole-home installs take 2 to 4 days. Refinishing an existing floor instead adds another 3 to 5 days for sanding, staining, and finishing.

Engineered hardwood works well in kitchens and below-grade basements - the plywood core stays stable through our seasonal humidity swings. We don't recommend solid hardwood in either spot.

A quality solid hardwood floor can last 80-100 years and be refinished 5-7 times along the way. Engineered hardwood typically runs 30-50 years with 1-2 refinishings possible.

We bring sample boards in your species and color so we can match within a shade or two. For a perfect blend, we can refinish your existing hardwood at the same time so the whole floor reads as one.

How to get new floors in your space

The Absolute Flooring and Design Experience™

Schedule a consultation

Book a time that works for you - we'll bring samples to your home.

Expert advice & free quote

We measure, recommend, and deliver a no-obligation quote on the spot.

Professional installation

Full-service install from prep to cleanup - we handle every detail.

Follow-up & support

We check in after install and stand by your floors for life.

Happy homeowners in their living room with new flooring

Reviews

The Greater Grand Rapids Area trusts Absolute Flooring and Design for all their flooring needs.

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Flooring estimator measuring a room for a new floor

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Professional flooring installer laying new plank flooring

Services

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What we stand for

Our core values

Premium quality We take pride in delivering top-tier quality. Every detail matters, and we don't settle for anything less than exceptional.

No pressure sales We believe in honest advice-not pushy sales. Our goal is to help you make the right choice, at your pace.

Service that cares You're the reason we do what we do. That's why we're committed to providing reliable, personal, and outstanding service from start to finish.

Interior solutions Need help bringing your vision to life? Our team is ready to guide you in designing a space that truly feels like home.

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Jamie VanTuinen unrolling carpet padding alongside his son at Absolute Flooring

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Get inspired

Let us help choose the right flooring style for your home! Browse our beautiful flooring galleries to get started.

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Right around the corner

Devoted to serving families in The Greater Grand Rapids Area

We support our beloved The Greater Grand Rapids Area friends and neighbors by installing and repairing long-lasting floors. Our goal is to develop a true partnership with you, which means we're happy to help you with any job – no matter how big or small.

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At Absolute Flooring and Design, we're known for having the best installation services alongside reliable customer service, that leaves you supported and cared for. People are what matter the most to us – both our employees and customers. We're looking to build life-long partnerships with you.
We are obsessed with customer service – because we know it's our number one differentiator from other flooring installers. We serve this area with complete focus on making it as easy as possible for you and keeping you posted on every element of your project throughout the process.
We love helping homeowners with flooring, furniture moving, and other home interior work. This specialization ensures the strongest level of expertise for any work we do – and helps you get the best deal for the price possible.
We do offer financing solutions and can work with you on different options. With financing, we offer a relatively straightforward process which allows homeowners support to complete a needed project even when you may not have cash on hand.
If you notice any damage to your flooring, promptly document the issue and contact us right away. Our team will assess the situation and ensure your floor is restored to its original, flawless condition!

Good to know

All Your Flooring Answers.

Feel free to check out our comprehensive list of FAQs: view our full FAQ

Jamie VanTuinen | CEO

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