Vinyl Flooring
Hello, neighbor
Waterproof Vinyl Flooring in The Greater Grand Rapids Area
Waterproof luxury vinyl that looks like real hardwood - The Greater Grand Rapids Area homeowners love it for kitchens, baths, and basements.
- ✓4.9 · 155 Google reviews
- ✓0% APR financing
- ✓Lowest-price guarantee
Schedule a free estimate
Vinyl flooring specialists in The Greater Grand Rapids Area
Modern vinyl is about the most versatile flooring on the market - fully waterproof, scratch-resistant, kid- and pet-proof, and convincing enough that most guests can't tell it from real hardwood. Absolute Flooring and Design stocks luxury vinyl plank, luxury vinyl tile, and sheet vinyl for every room in your The Greater Grand Rapids Area home.
We buy directly from major mills and keep a deep in-stock inventory, so most jobs start within a week or two of your free estimate.
The kinds of vinyl - which one fits your room
"Vinyl flooring" actually covers a few very different products, and we'll match the right one to your room during the in-home consultation.
- Luxury Vinyl Plank (LVP) - looks like hardwood, fully waterproof, best for whole homes
- Luxury Vinyl Tile (LVT) - a patterned, high-end look, grouted or ungrouted, best for kitchens and baths
- Sheet vinyl - large rolls with a nearly seamless install, best for laundry rooms and small baths
Special Financing Available*
*Subject to credit approval. Minimum monthly payments required. See design consultant for details.
Learn moreWhere vinyl outperforms hardwood
Vinyl is one of the few floors you can put anywhere in the home with confidence. Hardwood can swell when it gets wet, and carpet stains - vinyl shrugs both of those off, and it's warmer and quieter underfoot than most hard-surface alternatives.
It also installs over almost any subfloor - concrete, plywood, even an existing vinyl floor in some cases - which usually means lower demo costs and a faster project timeline, especially when paired with our floor demolition and prep work.
Professional installation
Vinyl looks deceptively simple to install, but the details that separate a great job from a sloppy one - a flat subfloor, full-perimeter expansion gaps, custom-matched stair nosings, proper transition strips - all come down to craft. Our crews handle every step, including baseboard removal and reinstall, transitions, and disposal of your existing floor.
Vinyl Flooring - frequently asked questions
Yes - the LVP, LVT, and sheet vinyl we sell is fully waterproof. You can mop it, spill on it, and install it in basements and bathrooms without a second thought.
LVP is waterproof; laminate is not. LVP is also a bit softer and quieter underfoot, while laminate is slightly more scratch-resistant on the surface. For most rooms in this climate, LVP wins.
Often, yes - if the existing surface is flat and solidly bonded. We'll assess it during your in-home estimate and either install directly or level the surface first if needed.
Quality LVP with a UV-protected wear layer holds its color for decades. Cheaper builder-grade vinyl in a bright, south-facing room can fade in just a few years, which is one reason we don't stock the bottom of the market.
Explore related flooring options
How to get new floors in your space
The Absolute Flooring and Design Experience™
Schedule a consultation
Book a time that works for you - we'll bring samples to your home.
Expert advice & free quote
We measure, recommend, and deliver a no-obligation quote on the spot.
Professional installation
Full-service install from prep to cleanup - we handle every detail.
Follow-up & support
We check in after install and stand by your floors for life.
Reviews
The Greater Grand Rapids Area trusts Absolute Flooring and Design for all their flooring needs.
Read our reviews →
Services
Our professional flooring installers are ready to help you with your next project.
See what we offer →What we stand for
Our core values
Premium quality We take pride in delivering top-tier quality. Every detail matters, and we don't settle for anything less than exceptional.
No pressure sales We believe in honest advice-not pushy sales. Our goal is to help you make the right choice, at your pace.
Service that cares You're the reason we do what we do. That's why we're committed to providing reliable, personal, and outstanding service from start to finish.
Interior solutions Need help bringing your vision to life? Our team is ready to guide you in designing a space that truly feels like home.
Take a peek
Get inspired
Let us help choose the right flooring style for your home! Browse our beautiful flooring galleries to get started.
Right around the corner
Devoted to serving families in The Greater Grand Rapids Area
We support our beloved The Greater Grand Rapids Area friends and neighbors by installing and repairing long-lasting floors. Our goal is to develop a true partnership with you, which means we're happy to help you with any job – no matter how big or small.
- Kentwood, MI
- Grand Rapids, MI
- Wyoming, MI
- Grandville, MI
- Walker, MI
- East Grand Rapids, MI
- Ada, MI
- Cascade, MI
- Caledonia, MI
- Byron Center, MI
- Hudsonville, MI
- Jenison, MI
- Lowell, MI
- Rockford, MI
- Comstock Park, MI
At Absolute Flooring and Design, we're known for having the best installation services alongside reliable customer service, that leaves you supported and cared for. People are what matter the most to us – both our employees and customers. We're looking to build life-long partnerships with you.
We are obsessed with customer service – because we know it's our number one differentiator from other flooring installers. We serve this area with complete focus on making it as easy as possible for you and keeping you posted on every element of your project throughout the process.
We love helping homeowners with flooring, furniture moving, and other home interior work. This specialization ensures the strongest level of expertise for any work we do – and helps you get the best deal for the price possible.
We do offer financing solutions and can work with you on different options. With financing, we offer a relatively straightforward process which allows homeowners support to complete a needed project even when you may not have cash on hand.
If you notice any damage to your flooring, promptly document the issue and contact us right away. Our team will assess the situation and ensure your floor is restored to its original, flawless condition!
Good to know
All Your Flooring Answers.
Feel free to check out our comprehensive list of FAQs: view our full FAQ
Jamie VanTuinen | CEO
Fresh off the press
Industry guidance at your fingertips
Request a consultation
Meet with one of our skilled project specialists to get started
Featured Brands & Technologies
