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Absolute Flooring and Design
Luxury Vinyl Plank

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Luxury Vinyl Plank (LVP) in The Greater Grand Rapids Area

100% waterproof LVP from COREtec, Shaw, and Mohawk - clicked together by our The Greater Grand Rapids Area installers for a flawless, lifetime-warrantied floor.

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The most requested flooring in The Greater Grand Rapids Area

Luxury vinyl plank is easily the flooring The Greater Grand Rapids Area homeowners ask for most, and it's not hard to see why - it's fully waterproof, scratch-resistant, kid- and pet-proof, looks remarkably close to real hardwood, and typically installs for less than solid wood.

Absolute Flooring and Design keeps a deep in-stock selection of LVP, including the rigid-core SPC and WPC products that hold up under heavy foot traffic. If you'd rather see the real thing, our free estimate visit brings samples straight to your kitchen table.

The most requested flooring in The Greater Grand Rapids Area

How to choose the right LVP

Three numbers tell you almost everything about an LVP product: wear layer, core construction, and total thickness. We'll walk you through what each one means during your consultation.

  • Wear layer 12-20 mil - residential, lighter traffic (rentals, bedrooms)
  • Wear layer 22 mil - residential whole-home (most popular)
  • Wear layer 28-30 mil - heavy residential and commercial
  • SPC core (rigid composite) - won't telegraph small subfloor imperfections
  • WPC core (wood-polymer composite) - softer underfoot, warmer feel
  • Total thickness 5mm-8mm - thicker is quieter and more forgiving
How to choose the right LVP

Special Financing Available*

*Subject to credit approval. Minimum monthly payments required. See design consultant for details.

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Click-lock vs. glue-down installation

Click-lock LVP floats over the subfloor, installs fast, and is easy to repair down the road. Glue-down LVP feels more solid underfoot, runs quieter, and is usually the better call for very large open areas or high-traffic commercial spaces. We'll recommend the right method for your subfloor and room layout - and we install both.

Click-lock vs. glue-down installation

Professional LVP installation

The difference between a great LVP install and a mediocre one is almost entirely in the subfloor. We level every dip, fill every low spot, and use the manufacturer-required underlayment before a single plank goes down. Our crews also handle stair nosings, baseboard removal and reinstall, and full disposal of your existing floor.

Professional LVP installation

Luxury Vinyl Plank - frequently asked questions

Yes - LVP is one of the best basement flooring options for West Michigan homes. It's waterproof, handles concrete subfloors without acclimation issues, and feels noticeably warmer underfoot than a traditional hard floor.

The top wear layer is highly scratch-resistant, but it isn't indestructible. Dog claws and heavy furniture dragged across it can scuff cheaper LVP - we recommend a 20+ mil wear layer for households with large dogs.

Quality LVP with a 22+ mil wear layer lasts 20-25 years in a typical home. Commercial-rated LVP can run 25-30 years - see our commercial flooring page for those specs.

Reputable brands are FloorScore certified for indoor air quality and low-VOC. The LVP we sell is safe to install in nurseries and homes with sensitivities - come by our showroom to see the certifications for yourself.

How to get new floors in your space

The Absolute Flooring and Design Experience™

Schedule a consultation

Book a time that works for you - we'll bring samples to your home.

Expert advice & free quote

We measure, recommend, and deliver a no-obligation quote on the spot.

Professional installation

Full-service install from prep to cleanup - we handle every detail.

Follow-up & support

We check in after install and stand by your floors for life.

Happy homeowners in their living room with new flooring

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The Greater Grand Rapids Area trusts Absolute Flooring and Design for all their flooring needs.

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Services

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What we stand for

Our core values

Premium quality We take pride in delivering top-tier quality. Every detail matters, and we don't settle for anything less than exceptional.

No pressure sales We believe in honest advice-not pushy sales. Our goal is to help you make the right choice, at your pace.

Service that cares You're the reason we do what we do. That's why we're committed to providing reliable, personal, and outstanding service from start to finish.

Interior solutions Need help bringing your vision to life? Our team is ready to guide you in designing a space that truly feels like home.

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Jamie VanTuinen unrolling carpet padding alongside his son at Absolute Flooring

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Get inspired

Let us help choose the right flooring style for your home! Browse our beautiful flooring galleries to get started.

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Right around the corner

Devoted to serving families in The Greater Grand Rapids Area

We support our beloved The Greater Grand Rapids Area friends and neighbors by installing and repairing long-lasting floors. Our goal is to develop a true partnership with you, which means we're happy to help you with any job – no matter how big or small.

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At Absolute Flooring and Design, we're known for having the best installation services alongside reliable customer service, that leaves you supported and cared for. People are what matter the most to us – both our employees and customers. We're looking to build life-long partnerships with you.
We are obsessed with customer service – because we know it's our number one differentiator from other flooring installers. We serve this area with complete focus on making it as easy as possible for you and keeping you posted on every element of your project throughout the process.
We love helping homeowners with flooring, furniture moving, and other home interior work. This specialization ensures the strongest level of expertise for any work we do – and helps you get the best deal for the price possible.
We do offer financing solutions and can work with you on different options. With financing, we offer a relatively straightforward process which allows homeowners support to complete a needed project even when you may not have cash on hand.
If you notice any damage to your flooring, promptly document the issue and contact us right away. Our team will assess the situation and ensure your floor is restored to its original, flawless condition!

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All Your Flooring Answers.

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Jamie VanTuinen | CEO

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